Despite Increased ROI, Meeting Planners Fear the Unknown. Hybrid events and events are great tools for increasing ROI. A hybrid event uses online meeting tools to add a virtual component to a live event, allowing more people to attend. In fact, according to a study by the Meeting Professionals International Foundation, “90% of meeting professionals … Continued

Hybrid events are great tools for increasing ROI.  A hybrid event uses online meeting tools to add a virtual component to a live event, allowing more people to attend.  In fact, according to a study by the Meeting Professionals International Foundation, “90% of meeting professionals exceed their goals through hybrid events.”